For The Little Gift Co. website, I enhanced its functionality and user experience by optimizing the overall site speed and ensuring mobile responsiveness for seamless browsing. I integrated a secure and user-friendly shopping cart, streamlined the product navigation, and improved the design for a clean, aesthetically pleasing layout. Additionally, I implemented SEO best practices to improve search visibility and made the checkout process more efficient, helping drive conversions while maintaining a visually appealing and functional interface for visitors.